Case Studies
Dr Ricky Allen
Dr Ricky Allen was a doctor for the NHS. His beliefs about race, sex, and medicine became more and more extreme and he shared extreme misinformation about vaccines.
This caused irrefutable damage to the NHS’s public health efforts.
By the time he was discovered the damage was already done.
John Ansell
The ACT Party hired John Ansell, over time, his advertising creatives became more extreme, eventually posting ads with racial slurs in national newspapers.
He was fired and it took a long time for the Party to recover. The worst part?
Had he been vetted, this was entirely preventable.
Lee Williams
During 2020 & 2021 Synlait’s (now ex-) employee Lee Williams was publishing objectionable material across YouTube & Facebook, sometimes under an alternate name/ aliases.
The damage that Lee Williams caused to Synlait was extreme, and entirely preventable with proper social media vetting.